$1,995,000
1 Masthead Ln
Dartmouth, MA
Turn fresh listings intodailynew matchtour?savedbuyer momentum.
BrokerMule is a free real estate CRM with AI-powered SMS follow-up. Add your buyers once, and AI writes personalized property texts for each client based on their search, preferences and the homes that actually match.
✓Unlimited clients free✓No credit card required✓Cancel anytime
★★★★★
4.9/5 from busy real estate teams
AI personalized for Emma
$575,000
18 Shore Road · Westport, MA
9:41●●● 100%
BrokerMuleAI follow-up for Aaron, Realtor
Buyer engagement73%↑ 18%
Unlimited clientsFree real estate CRM
AI-written SMSPersonal, not a blast
Flexible schedulesDaily, weekly or paused
Buyer portalSaves, feedback & tours
One CRM, less chasing
Everything you need to stay top of mind.
BrokerMule combines a free real estate CRM, AI-written follow-up, flexible SMS schedules, and buyer engagement insights so every buyer signal lives in one clean workspace.
Unlimited client CRM
Add every lead and buyer for free. Keep contact information, search criteria, private notes and activity history together.
SM
Buyer profileSarah Miller
ActiveDartmouth + 10 miles
$450k–$700k3+ beds2+ bathsGarage1+ acre
Buyer goalsMove before fall · prefers homes with character
AI-written SMS
Every message is written around that buyer's search and the actual homes that matched — not a generic blast.
Flexible automation
Choose the delivery time, run alerts daily or weekly, pause a client or turn automation back on anytime.
Buyer portal
Clients can browse matches, save homes, leave feedback and request a showing from a polished mobile-friendly page.
Notes, history & buyer intent
See texts sent, saved properties, comments, replies, page opens, listing clicks, portal activity and tour requests. Know exactly who needs your attention — and why.
Personalized by AI
Not another generic listing alert.
BrokerMule's AI looks at who the buyer is, what they want and what just matched, then writes a fresh message around the details most likely to matter to that person.
One buyer might hear about acreage. Another hears about a first-floor primary suite, a price drop or the fenced yard they wanted.
Sarah, 3 homes matched today. 17 Pine Ridge is the one I'd look at first — 1.6 private acres, a detached garage and still inside your budget.
Mike, two new options came up this morning. 14 Oak Ridge has the first-floor primary setup you've been looking for plus a renovated kitchen.
Jess, this one just listed at $484k — below the top of your range and only 8 minutes from downtown. Worth a look?
Simple by design
From new lead to useful follow-up in four steps.
Set it once, then let BrokerMule keep the conversation moving while you focus on showings and closings.
1
Add your buyer
Add them yourself or send your personal onboarding link and let them enter their own details.
2
Set their search
Budget, location, radius, beds, baths, property type and the preferences that matter.
3
Let AI follow up
BrokerMule watches for fresh matches and writes a personalized SMS around the best homes.
4
Step in at the right time
See saves, replies, comments and tour requests and take over when your buyer is engaged.
Your real estate CRM
Know exactly who needs your attention — and why.
Every buyer has one complete record. See their search, notes, text history, saved homes, comments, replies and tour requests without digging through texts, spreadsheets or another CRM.
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Unlimited client profilesYour entire database can live here on the free plan.
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Private notes & complete historyRemember the details that make your follow-up personal.
✓
Real buyer signalsSaved homes, feedback, replies and tour requests show up as they happen.
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Engagement insightsTrack portal opens, listing clicks and buyer activity so you can see who is actually paying attention.
BrokerMule · Client workspaceSearch clients…
E
Emma Reed
Dartmouth, MA · Buyer since Jul 18
Looking for a home under $700kDartmouth + 10 miles · 3+ beds · 2+ baths
$450k–$700k3+ bedsGarage1+ acre
Recent activity View all →
Requested a tour16 Prospect St · 13 hours ago
Saved a home109 Stephen St · yesterday
AI text sent3 matching homes · 8:30 AM
Private notes + Add note
After tour feedback
Loves older homes with character. Backyard matters more than an updated kitchen. Follow up Friday.
Financing
Pre-approved. Comfortable closer to $625k despite higher max.
Buyer signals
16 Prospect St$1.9M · saved + tour
TOUR109 Stephen St$539,900 · saved
SAVEDAutomation
AI SMS · Daily
Send at 8:30 AMEdit
Last text · TodaySent
● Saturday, August 8♡ Show saved 5
Daniel Whitmore · Northline RealtyYour personalized home search
Today's matching homes.
Fresh matches first. Save a favorite or request a tour.
$1,995,0001 Masthead Ln, Dartmouth, MA4 beds · 3 baths · 2,145 ft²
$575,00018 Shore Road, Westport, MA3 beds · 2 baths · 1,820 ft²
Your onboarding linkBuyers add their own search criteria
The buyer experience
A polished home search your buyers actually use.
Every text links to a personal, mobile-friendly portal where buyers can browse their matches, view photos and details, save favorites, leave feedback and request a showing — all branded to you.
✓
Save & skip homesBuyers tell you what they like without a phone call.
✓
Feedback on any listingComments land privately in your dashboard.
✓
One-tap tour requestsYou get notified the moment a buyer is ready.
Start with the CRM for free
Your client list is free. Automation scales when you do.
Add and manage unlimited clients at no cost. Your first active SMS buyer is included free; upgrade only when you want BrokerMule automatically texting more clients.
Save up to 31%
Free
A complete client CRM, not a time-limited trial.
$0/ month
1 active buyer on automated SMS
- Unlimited client profiles
- Notes, history & search criteria
- Buyer onboarding link & portal
- Saved homes & tour requests
- AI SMS automation for 1 active buyer
Starter
For agents ready to automate consistent buyer follow-up.
$19.99/ month
Up to 20 active SMS buyers
- Everything in Free
- Up to 20 automated SMS buyers
- AI-personalized listing texts
- Daily or weekly delivery
- Custom delivery time
- 100 marketing emails per month
Pro
For agents with a larger active buyer pipeline.
$59.99/ month
Up to 60 active SMS buyers
- Everything in Starter
- Engagement insights for opens, clicks & portal activity
- Up to 60 automated SMS buyers
- Advanced buyer activity insights
- 600 marketing emails per month
- Priority support
Questions, answered
Everything you need before getting started.
Both. BrokerMule is a real estate CRM where you can manage unlimited client profiles, search criteria, private notes, history and buyer activity. AI-powered SMS automation is built directly into that CRM when you want BrokerMule handling follow-up too.
Yes. You can add unlimited client profiles and use the CRM for free. Your first active SMS client is included at no cost. You only need a paid plan when you want automated texts running for additional buyers.
BrokerMule looks at the individual buyer's search and the homes that matched it, then writes a fresh message that highlights relevant properties and details. The goal is for each message to feel specific to that buyer instead of like a mass listing alert.
Yes. You control the automation for each client. Choose the delivery time, run the search daily, move a client to a weekly schedule, pause messages or turn them back on whenever you want.
BrokerMule can skip the scheduled listing alert rather than force a pointless message when there aren't qualifying new matches.
Buyers can browse their matching listings, view property details, save homes, leave feedback and request a tour from their personal mobile-friendly portal.
Add them directly from your CRM or send your personal invite link. The buyer can enter their own contact information and search criteria, saving you the back-and-forth.
SAVE bookmarks the property for that buyer. TOUR signals that they want to see the home, and that activity is available in BrokerMule so you can follow up at the right moment.
You can do both. Alongside automated SMS, paid plans include monthly marketing emails you can send to your client list — reconnecting with past clients, asking for referrals, sharing a market update or simply sending a holiday note. Starter includes 100 marketing emails a month and Pro includes 600.
Absolutely. BrokerMule can still be your free real estate CRM for storing clients, notes, search criteria and history even when SMS automation is turned off.
Start with every client. Pay when you automate more.
Build your real estate CRM for free and turn on AI-powered SMS for your first buyer.
No credit card required